NYC Century



The NYC Century Bike Tour couldn’t happen without the generous support of our sponsors! These companies understand that bicycling makes New York City a happier, healthier and greener city. Please support them throughout the year.

Premier Sponsor
Brooklyn Brewery Vacarro & White Giro

Partnering Sponsors
Bicycle Habitat Con  Equinox" 

Event Sponsor

Nutrition Sponsors
Kind Osmo Nutrition Peanut Butter & Co. Tom Cat Bakery Cedar's Cabot Cheese Kontos

Become a Sponsor

Sponsorship opportunities are a unique option for companies seeking to engage the booming population of urban bicyclist and New York City's environmentally-minded demographic. Bicycle commuters, public transit riders, walking New Yorkers, recreational bicyclists and civic leaders all trust Transportation Alternatives as the organization New Yorkers trust to advocate for safer streets and a healthier, greener city.

By becoming a T.A. sponsor, you gain media access and direct exposure to a loyal and dedicated audience who are passionate about active lifestyles and the urban environment. All of our sponsorship opportunities are experiential events, with organic association seamlessly integrated into the participant experience.

The NYC Century Bike Tour is T.A.’s signature event, and an institution in the New York City bicycling community. Every September, more than 5,000 bicyclists ride more than 155 miles of New York City streets, in four boroughs, while refueling at rest stops in seven iconic parks. The marketing time frame is seven months prior to the ride, and the event reaches hundreds of thousands of people. There are countless combinations of properties for sponsorship to suit your needs.

For more information about sponsoring the NYC Century Bike Tour, a 2011 Rider Profile and sponsorship deck, please e-mail